The 20 most popular Football Casuals Clothing Brands

What are football casuals and how did this subculture develop?

Casual culture began to emerge when English football clubs, such as Nottingham Forest, Manchester United, West Ham United, Liverpool, and Everton, made more and more European trips, followed by their hooligans. After disturbances, the football supporters returned to England with expensive Italian or French branded clothing, sometimes stolen from shops. Initially, many supporters started wearing branded clothing and the more expensive sports brands, bearing in mind that it was a lot easier to evade the police this way. The police were looking for drunken football supporters sporting the colors of their club, not a group of rich young people. 

The beginning of the casual style

At the time, the police were mainly on the lookout for skinheads wearing bomber jackets and Dr. Martens footwear and paid no attention to supporters walking around in expensive brand-name clothing. Gradually, this change began to take the form of a real subculture, with ever-changing fashions and trends. The casual subculture reached its peak in the late 1980s, and with the advent of acid houses and raves, it was said that the violent character in casual culture had died out. By now, it was much more than just hooliganism. 

Football hooligan clothes

In the 1990s, the subculture flourished again, but the image around it had changed somewhat. Many football fans now wore casual clothes as a kind of uniform to distinguish themselves from the “ordinary” supporters. Brands such as Stone Island, C.P. Company, Burberry, Aquascutum, Fred Perry, and Lyle & Scott could be seen at just about every football club, as could older favorites such as Lacoste, Tommy Hilfiger, and Paul & Shark. Of course, counterfeit clothing is not tolerated by real football casuals. 

Evolution in casual culture – which clothing brands are popular among football casuals?

At the beginning of the twenty-first century, many football casuals began to distance themselves from what was seen as the new ‘casual uniform’ and started again to wear clothes that distinguished them from ‘regular’ football supporters. Today’s style was no longer worn only by casuals, but by all supporters and even by people who have nothing to do with football and have never seen the inside of a stadium. Today, in Europe, The North Face has grown in popularity. Many groups now massively wear these black hooded jackets to remain unrecognizable.

The end of Stone Island?

Such a culture change creates strange situations: there were football supporters who spent hundreds of euros on a Stone Island jacket, but then took the recognizable patch with the compass of the sleeve. This was because too many people in their eyes were already walking around with such a compass on their sleeve. Some police units believed that there was a connection between the compass in the logo and the Celtic cross adopted by the Nazis. This was the reason why, in time, other brands also started to gain popularity among casuals. But despite this, Stone Island is fortunately still the most popular football casual brand throughout Europe.

Football Casuals in the UK: A Trend That Continues to Thrive

Football casual culture has been a staple in the UK for decades. This subculture, which rose to prominence in the 1980s, is defined by its passion for football and its unique sense of fashion. From Adidas tracksuits to Burberry scarves, football casuals are known for their distinctive style.

In recent years, the popularity of football casuals in the UK has only continued to grow. With an increasing number of young people embracing the subculture, it has become a trend that transcends generations. Whether you’re a seasoned veteran or a newcomer, the world of football casuals is a vibrant and exciting one.

So what exactly makes football casuals in the UK so special? Firstly, it’s their love for football. From attending matches to supporting their favourite teams, football casuals are dedicated fans. They are also known for their interest in fashion, with many following the latest trends and styles.

Another aspect that sets football casuals in the UK apart is their sense of community. The subculture is built on a strong sense of camaraderie, with fans coming together to support their teams and to celebrate their shared passion for football. This tight-knit community is a key part of what makes the football casual scene so unique.

So whether you’re looking to join the world of football casuals or simply curious about this thriving subculture, there’s never been a better time to get involved. With its passionate fans, stylish fashion, and close-knit community, football casuals in the UK are a trend that is here to stay.