Engeland – United Kingdom
In the early 80s
Football casuals are football supporters who distinguish themselves from less fanatical supporters by their style of clothing. Whereas most people take their most expensive outfit out of the closet for a date or wedding, it’s a little different for casuals. Casuals leave their club colors at home on match day and go to the stadium in style instead. And in style means, they wear a complete outfit from specific casual brands. From Adidas trainers to a C.P. Company jacket to a Burberry scarf!
Without a doubt the best-known clothing brand among football casuals: Stone Island. This is an Italian brand for the higher segment. It was one of the first brands that became popular among football fans in almost every country. With the very recognizable patch with a compass on the left arm. The jackets of Stone Island are especially popular. But of course, a polo shirt, a pair of trousers, or a hoodie is also a great item to have in your closet!
Most popular of Stone Island
Just a little less known than Stone Island and sometimes seen as a brand for ‘real casuals’. The clothing of C.P. Company is recognizable by the ‘goggle’. The clothing of this Italian fashion brand is inspired by workwear and military uniforms. That is why there are two glasses, the goggles, incorporated in the hood. A beautiful fashion piece, but also handy when you want to be unrecognizable. Because of the goggles, the hood can serve as a balaclava. Nowadays, goggles are integrated into the sleeve of garments without a hood, such as a jumper.
Most popular from C.P. Company
Lyle & Scott has been well-known among football casuals for years. Especially in recent times, it has been catching up. Compared to the brands mentioned above, it is relatively cheap and therefore popular among younger casuals who have less to spend. But the older generation can also appreciate the casual brand.
Most popular from Lyle & Scott
Fred Perry is a real classic brand. Unlike Stone Island and C.P. Company, Fred Perry is not an Italian brand but originated in England. And is therefore also very popular in British casual culture. Fred Perry polo shirts are especially popular among football fans.
Most popular from Fred Perry
The North Face is an extremely popular casual brand today. It all started when hooligans started to dress in black. A complete group of football casuals dressed in black radiates unity! Besides, it looks a lot more powerful than a group of hooligans wearing pink jackets.
Most popular from The North Face
Adidas is #6 in the list of most popular casual brands. And that doesn’t mean the tracksuits. We are talking about Adidas trainers here. These have been worn by hooligans since the beginning of casual culture. And they are by far the most popular trainers among football casuals. It is impossible to enter a football stadium without seeing the Gazelle’s and Samba’s (Adidas trainer models).
Most popular from Adidas
Ellesse is a typical casual brand taken from British casual culture. In the past, the tracksuits, in particular, were very popular, when they were still worn en masse by football supporters. Nowadays, these are mainly T-shirts and jackets. In Europe, Ellesse has not (yet) taken over the entire supporter world, but in the neighboring countries of Belgium and Germany, this clothing brand is worn a lot more.
Most popular from Ellesse
Undoubtedly the casual brand is the least easy to pronounce. Its jackets are particularly popular, with the large, recognizable Norwegian logo on the chest. And despite that, it is not a Norwegian casual brand. Like many brands, it has its roots in Italy.
Most popular from Napapijri
Like Ellesse, this is a casual brand that originated from the time when football supporters attended football matches in the 1970s and 1980s in tracksuits. Today, polo shirts are particularly popular in football stadiums.
Most popular from Lacoste
Perhaps the most typical casual brand. And despite that, not very popular throughout Europe. In England, you won’t find a group of football casuals that don’t own a Burberry scarf or cap. In the rest of Europe, it is only worn by the ‘real casuals’.
Most popular from Burberry
Weekend Offender is one of the brands worn purely by football supporters. A weekend offender is someone who lives to go to football at the weekend and afterward enjoy a few beers in a pub with their fellow supporters. The term originated in Wales, but the clothing has now reached all over Europe.
Most popular from Weekend Offender
Ma Strum is an English sportswear brand, whose jackets are currently mainly worn by casuals. Unlike many other casual brands, Ma Strum is a relatively new brand (founded in 2008) and is therefore not considered a classic brand for football casuals.
Most popular from Ma Strum
A luxury British clothing brand, which is now owned by Chinese entrepreneurs. The beauty of Aquascutum is its distinctive pattern, which makes scarves very popular because of their recognisability.
Most popular from Aquascutum
Fila is a real classic brand among football casuals and has its origins in the Italian town of Biella. Before Fila started selling sportswear in the 1970s, they only sold underwear. Back then, it was not popular in the subculture. But the tracksuits were bought en masse by football fans.
Most popular from Filla
Another clothing brand with Italian roots was founded in 1975. Nowadays, we don’t see this brand much in the stadiums, which is a shame. It used to be a real classic and favorite among many football fans.
Most popular from Paul&Shark
Levi’s is a brand that is so popular nowadays that you would almost forget that this was a popular brand in the casual world. The subtle logo on the back of your trousers could complete your outfit.
Most popular from Levi’s
John Barbour founded a clothing brand in 1894 that he never thought would become popular among football fans at the time. But this is exactly what happened. Like Aquascutum and Burberry, the brand has a recognizable tartan pattern, which makes it suitable for scarves.
Most popular from Barbour
As the name suggests, this is a brand with its roots in London. Since 1983, they have been selling men’s clothes that are known for their calm appearance.
Most popular from Hackett London
The only casual brand in this list that has its roots in Sweden, in the small town of Örnsjöldsvik. A place with lots of water, forests, and mountains. That is why it is a well-known outdoor brand. Ideal for the cold rainy weekends and stadiums without roofs
Most popular from Fjallraven
Henri Lloyd originated in Manchester but has since been acquired by Swedish investors. It was originally intended for sailing, but the clothes were soon adopted by football fans.
Most popular from Henri Lloyd
Casuals are football supporters or hooligans who dress casually. This means that they do not go to the stadium in their club colors but a neat outfit made of expensive brand-name clothing.
Casuals mainly wear expensive brand-name clothing such as Stone Island and Fred Perry. Each country has a different casual culture, where different brands are popular.
Opinions are divided on this. But it is said that the casual culture originated with football fans in Manchester and Liverpool.
The difference is clear: ultras do not fight, they create the atmosphere inside and outside the stadium. Being casual has purely to do with wearing a certain style of clothing. And a hooligan likes to use violence for his club.
An ultra can dress casually, but not necessarily like to use violence. And a hooligan may like to use violence, but does not necessarily have to wear expensive brand-name clothing; so does not necessarily have to have anything to do with casual culture.
Adidas trainers are without a doubt the most popular shoes among casuals. But that doesn’t mean that there are no other options. If you want something different, you could go for Fred Perry trainers, for example.
Casual culture began to emerge when English football clubs, such as Nottingham Forest, Manchester United, West Ham United, Liverpool, and Everton, made more and more European trips, followed by their hooligans. After disturbances, the football supporters returned to England with expensive Italian or French branded clothing, sometimes stolen from shops. Initially, many supporters started wearing branded clothing and the more expensive sports brands, bearing in mind that it was a lot easier to evade the police this way. The police were looking for drunken football supporters sporting the colors of their club, not a group of rich young people.
At the time, the police were mainly on the lookout for skinheads wearing bomber jackets and Dr. Martens footwear and paid no attention to supporters walking around in expensive brand-name clothing. Gradually, this change began to take the form of a real subculture, with ever-changing fashions and trends. The casual subculture reached its peak in the late 1980s, and with the advent of acid houses and raves, it was said that the violent character in casual culture had died out. By now, it was much more than just hooliganism.
In the 1990s, the subculture flourished again, but the image around it had changed somewhat. Many football fans now wore casual clothes as a kind of uniform to distinguish themselves from the “ordinary” supporters. Brands such as Stone Island, C.P. Company, Burberry, Aquascutum, Fred Perry, and Lyle & Scott could be seen at just about every football club, as could older favorites such as Lacoste, Tommy Hilfiger, and Paul & Shark. Of course, counterfeit clothing is not tolerated by real football casuals.
At the beginning of the twenty-first century, many football casuals began to distance themselves from what was seen as the new ‘casual uniform’ and started again to wear clothes that distinguished them from ‘regular’ football supporters. Today’s style was no longer worn only by casuals, but by all supporters and even by people who have nothing to do with football and have never seen the inside of a stadium. Today, in Europe, The North Face has grown in popularity. Many groups now massively wear these black hooded jackets to remain unrecognizable.
Such a culture change creates strange situations: there were football supporters who spent hundreds of euros on a Stone Island jacket, but then took the recognizable patch with the compass of the sleeve. This was because too many people in their eyes were already walking around with such a compass on their sleeve. Some police units believed that there was a connection between the compass in the logo and the Celtic cross adopted by the Nazis. This was the reason why, in time, other brands also started to gain popularity among casuals. But despite this, Stone Island is fortunately still the most popular football casual brand throughout Europe.