The 20 most popular Football Casuals Clothing Brands

What are football casuals?

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Where did it start?

Engeland – United Kingdom

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When?

In the early 80s

Football casuals are football supporters who distinguish themselves from less fanatical supporters by their style of clothing. Whereas most people take their most expensive outfit out of the closet for a date or wedding, it’s a little different for casuals. Casuals leave their club colors at home on match day and go to the stadium in style instead. And in style means, they wear a complete outfit from specific casual brands. From Adidas trainers to a C.P. Company jacket to a Burberry scarf.

1. stone island

Without a doubt the best-known clothing brand among football casuals: Stone Island. This is an Italian brand for the higher segment. It was one of the first brands that became popular among football fans in almost every country. With the very recognizable patch with a compass on the left arm. The jackets of Stone Island are especially popular. But of course, a polo shirt, a pair of trousers, or a hoodie is also a great item to have in your closet!

Most popular of Stone Island

2. C.P. Company

Just a little less known than Stone Island and sometimes seen as a brand for ‘real casuals’. The clothing of C.P. Company is recognizable by the ‘goggle’. The clothing of this Italian fashion brand is inspired by workwear and military uniforms. That is why there are two glasses, the goggles, incorporated in the hood. A beautiful fashion piece, but also handy when you want to be unrecognizable. Because of the goggles, the hood can serve as a balaclava. Nowadays, goggles are integrated into the sleeve of garments without a hood, such as a jumper.

Most popular from C.P. Company

3. Natural Casual

Click on the design the view all products.

Natural Casual isn’t a fashion trend. It’s made for the terraces. This brand comes straight from football culture and speaks to supporters who take their club, their style and their identity seriously. There’s no mass production, no seasonal drops. Every design is limited to just 100 pieces and once they’re gone, they’re gone for good. That makes each item genuinely unique. You won’t find oversized logos or flashy campaigns—just clothing that casuals wear because it fits who they are. It’s for those who care more about matchdays than runways, and who prefer a quiet nod of recognition over loud branding. Natural Casual isn’t made for everyone. And that’s exactly why it matters.

Most popular from Natural Casual

4. Lyle & Scott

Lyle & Scott has been well-known among football casuals for years. Especially in recent times, it has been catching up. Compared to the brands mentioned above, it is relatively cheap and therefore popular among younger casuals who have less to spend. But the older generation can also appreciate the casual brand.

Most popular from Lyle & Scott

5.Fred Perry

Fred Perry is a real classic brand. Unlike Stone Island and C.P. Company, Fred Perry is not an Italian brand but originated in England. And is therefore also very popular in British casual culture. Fred Perry polo shirts are especially popular among football fans.

Most popular from Fred Perry

6. Weekend Offender

Weekend Offender is one of the brands worn purely by football supporters. A weekend offender is someone who lives to go to football at the weekend and afterward enjoy a few beers in a pub with their fellow supporters. The term originated in Wales, but the clothing has now reached all over Europe.

Most popular from Weekend Offender

7. The North Face

The North Face is an extremely popular casual brand today. It all started when hooligans started to dress in black. A complete group of football casuals dressed in black radiates unity! Besides, it looks a lot more powerful than a group of hooligans wearing pink jackets.

Most popular from The North Face

8. Adidas

Adidas is #6 in the list of most popular casual brands. And that doesn’t mean the tracksuits. We are talking about Adidas trainers here. These have been worn by hooligans since the beginning of casual culture. And they are by far the most popular trainers among football casuals. It is impossible to enter a football stadium without seeing the Gazelle’s and Samba’s (Adidas trainer models).

Most popular from Adidas

9. Ellesse

Ellesse is a typical casual brand taken from British casual culture. In the past, the tracksuits, in particular, were very popular, when they were still worn en masse by football supporters. Nowadays, these are mainly T-shirts and jackets. In Europe, Ellesse has not (yet) taken over the entire supporter world, but in the neighboring countries of Belgium and Germany, this clothing brand is worn a lot more.

Most popular from Ellesse

10. NAPAPIJRI

Undoubtedly the casual brand is the least easy to pronounce. Its jackets are particularly popular, with the large, recognizable Norwegian logo on the chest. And despite that, it is not a Norwegian casual brand. Like many brands, it has its roots in Italy.

Most popular from Napapijri

10. Lacoste

Like Ellesse, this is a casual brand that originated from the time when football supporters attended football matches in the 1970s and 1980s in tracksuits. Today, polo shirts are particularly popular in football stadiums.

Most popular from Lacoste

11. Burberry

Perhaps the most typical casual brand. And despite that, not very popular throughout Europe. In England, you won’t find a group of football casuals that don’t own a Burberry scarf or cap. In the rest of Europe, it is only worn by the ‘real casuals’.

Most popular from Burberry

12. Ma Strum

Ma Strum is an English sportswear brand, whose jackets are currently mainly worn by casuals. Unlike many other casual brands, Ma Strum is a relatively new brand (founded in 2008) and is therefore not considered a classic brand for football casuals.

Most popular from Ma Strum

13. Aquascutum

A luxury British clothing brand, which is now owned by Chinese entrepreneurs. The beauty of Aquascutum is its distinctive pattern, which makes scarves very popular because of their recognisability.

Most popular from Aquascutum

14. Fila

Fila is a real classic brand among football casuals and has its origins in the Italian town of Biella. Before Fila started selling sportswear in the 1970s, they only sold underwear. Back then, it was not popular in the subculture. But the tracksuits were bought en masse by football fans.

Most popular from Filla

15. Paul & Shark

Another clothing brand with Italian roots was founded in 1975. Nowadays, we don’t see this brand much in the stadiums, which is a shame. It used to be a real classic and favorite among many football fans.

Most popular from Paul&Shark

16. Levi's

Levi’s is a brand that is so popular nowadays that you would almost forget that this was a popular brand in the casual world. The subtle logo on the back of your trousers could complete your outfit.

Most popular from Levi’s

17. Barbour

John Barbour founded a clothing brand in 1894 that he never thought would become popular among football fans at the time. But this is exactly what happened. Like Aquascutum and Burberry, the brand has a recognizable tartan pattern, which makes it suitable for scarves.

Most popular from Barbour

18. Hackett London

As the name suggests, this is a brand with its roots in London. Since 1983, they have been selling men’s clothes that are known for their calm appearance.

Most popular from Hackett London

19. Fjallraven

The only casual brand in this list that has its roots in Sweden, in the small town of Örnsjöldsvik. A place with lots of water, forests, and mountains. That is why it is a well-known outdoor brand. Ideal for the cold rainy weekends and stadiums without roofs

Most popular from Fjallraven

20. Henri Lloyd

Henri Lloyd originated in Manchester but has since been acquired by Swedish investors. It was originally intended for sailing, but the clothes were soon adopted by football fans.

Most popular from Henri Lloyd

Casuals are football supporters or hooligans who dress casually. This means that they do not go to the stadium in their club colors but a neat outfit made of expensive brand-name clothing.

  1. Stone Island
  2. C.P. Company
  3. Lyle & Scott
  4. Fred Perry
  5. The North Face
  6. Adidas
  7. Ellesse
  8. Napapijri
  9. Lacoste
  10. Burberry
  11. weekend Offender
  12. Ma Strum
  13. Aquascutum
  14. Fila
  15. Paul&Shark
  16. Levi’s
  17. Barbour
  18. Hackett London
  19. Fjallraven
  20. Henri Lloyd

Casuals mainly wear expensive brand-name clothing such as Stone Island and Fred Perry. Each country has a different casual culture, where different brands are popular.

Opinions are divided on this. But it is said that the casual culture originated with football fans in Manchester and Liverpool.

The difference is clear: ultras do not fight, they create the atmosphere inside and outside the stadium. Being casual has purely to do with wearing a certain style of clothing. And a hooligan likes to use violence for his club. 

 

An ultra can dress casually, but not necessarily like to use violence. And a hooligan may like to use violence, but does not necessarily have to wear expensive brand-name clothing; so does not necessarily have to have anything to do with casual culture.

Adidas trainers are without a doubt the most popular shoes among casuals. But that doesn’t mean that there are no other options. If you want something different, you could go for Fred Perry trainers, for example. 

What are football casuals and how did this subculture develop?

Football casuals are a unique subculture that emerged in England during the 1970s and 80s. It began when hooligans from clubs like Liverpool, Manchester United, West Ham United, Nottingham Forest, and Everton traveled across Europe to attend away matches. After clashes and disturbances, they returned to England wearing expensive Italian and French designer clothing—sometimes bought, often stolen. This marked the start of what we now know as the “football casuals” style.

At a time when police were mainly looking for rowdy fans wearing club colors, these supporters had a clever tactic. By dressing in expensive brand clothing without logos, they were less noticeable. They looked like wealthy young people instead of aggressive hooligans. This allowed them to blend into crowds and avoid police attention more easily.

The origins of the casual style

In the beginning, no one paid much attention to supporters wearing designer jackets from brands like Sergio Tacchini or Fila. The police were focused on skinheads in bomber jackets and Dr. Martens—not someone in a Burberry coat or a Lacoste polo. But what started as a way to fly under the radar quickly evolved into a full-blown fashion movement.

By the 1980s, casual culture was growing fast. It was no longer just a way to hide—it became an identity. Young men began to compete over who wore the most exclusive or expensive clothing. It wasn’t just about football anymore; it was about status, style, and recognition within the group.

With the rise of acid house and rave culture in the late 80s, the violent edge of the casuals seemed to fade. The subculture started leaning more toward music, fashion, and lifestyle. Still, the connection to football remained strong.

The clothing style of football hooligans

In the 1990s, the casual culture made a comeback. Supporters now wore brand-name clothing as a kind of uniform. It became a way to show that you were one of the ‘real’ fans—not just an average supporter with a scarf and jersey.

Popular brands at the time (many still today) included:

  • Stone Island
    Iconic for the compass badge on the sleeve. Expensive, stylish, and with a tough image.

  • C.P. Company
    Known for their jackets with goggle hoods—practical and instantly recognizable.

  • Burberry and Aquascutum
    British classics with a polished, upper-class look.

  • Fred Perry and Lyle & Scott
    Polo shirts and sweaters that were worn both in and out of the stadium.

  • Lacoste, Tommy Hilfiger, and Paul & Shark
    Premium casualwear that offered both quality and prestige.

Fake clothing was—and still is—absolutely frowned upon in this scene. A true football casual can spot a counterfeit in seconds.

The evolution of casual brands

In the early 2000s, things started to shift again. The “standard” casual look had become too mainstream. Even people who’d never stepped foot in a stadium were now wearing Stone Island and Lacoste. True casuals began to search for something more exclusive once more.

Brands like The North Face started gaining popularity. With black hooded jackets, many fans stayed anonymous—a useful tactic in an age of surveillance and security cameras. Labels such as MA.STRUM, adidas Spezial, and even Scandinavian names like Norse Projects started making their way into the casual wardrobe.

One striking moment in this evolution was when some supporters began removing the Stone Island compass badge from their jackets—not out of shame, but because the logo had become too common among outsiders.

The compass patch and controversy

The famous compass patch of Stone Island caused controversy too. Some police units believed it resembled the Celtic cross—a symbol used by neo-Nazis. Because of that, the brand temporarily fell out of favor with certain groups. Still, Stone Island managed to retain its cult status and remains one of the most beloved football casual brands across Europe.

Football casuals in the UK

In the United Kingdom, football casual culture is still going strong. For over 40 years, it has been a consistent part of the matchday experience. What started as a covert way to avoid police scrutiny has grown into a fashion movement that even influences high-end designers.

Key traits of football casuals in the UK:

  • Passion for football
    The love for the club remains central. Home or away, casuals show up.

  • Style-conscious
    Football casuals follow fashion trends—but they do it on their own terms.

  • Sense of community
    This subculture is all about brotherhood, identity, and unspoken codes.

  • Generational influence
    What started with young lads in the 80s now includes fathers and sons dressed alike on matchday.

Football casuals today

In 2025, the subculture is more vibrant than ever. Social media platforms like Instagram and TikTok play a major role in spreading the style, but they also contribute to its dilution. Because of that, hardcore casuals continue seeking new, lesser-known brands or vintage treasures to maintain authenticity.

The newer generation is also more environmentally conscious. Sustainable alternatives to fast fashion are gaining traction within the scene. Still, what matters most is not the brand itself, but how you wear it.

The appeal of football casuals

Why has the football casual style remained so popular?

  • It radiates confidence and toughness

  • It shows you’re in-the-know, without needing to say a word

  • It’s a clear but subtle expression of identity

  • It combines comfort and style—perfect for long matchdays

Casuals and social media

On platforms like Instagram, you’ll find thousands of profiles dedicated to casual fashion. From mirror selfies to curated flat lays of outfit combinations, the culture is well-documented. The downside? It becomes easier for outsiders to mimic the style. That’s why loyal casuals keep innovating and seeking the next hidden gem.

Football casuals: more than just fashion

At its core, football casual culture is about more than clothing. It’s about loyalty, self-expression, unity, and passion. Whether you support Celtic, Ajax, AS Roma, or Millwall—the values are often the same.

The future of football casuals

Trends come and go, but football casuals are here to stay. As long as football exists, there will be supporters who want to stand out. Who see clothing not just as a necessity, but as a badge of honor.

Football casuals are more than just stylish football fans. They represent a brotherhood with unique codes, iconic clothing, and a rich history. From the streets of Liverpool to the metros of Rotterdam, the subculture is alive, evolving, and as captivating as ever.

Casuals like to drink

football ♥ beer

they love sneakers

Even in their club colors

they want to stay anonymous

against stadium bans